Furnace marketing is easier to price once you know what an installed furnace is worth to you. Our plans start at $2,998 a month and websites at $3,500 one-time, and the right choice depends on how many towns you cover, how much of your season you want to capture, and whether your current website can carry the load.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly plans
Three plans cover most furnace companies, from a single-town operator to a multi-branch firm.
| Plan | Price (CAD) | What's in it |
|---|---|---|
| Starter | $2,998/month | A website with SEO service pages, Google Business Profile and local SEO, a basic Google and Meta ads setup, monthly reporting, hosting and maintenance |
| Growth | $4,498/month | Everything in Starter, plus advanced SEO and content, paid ads across several channels, retargeting, CRM integration, review generation and weekly reporting |
| Elite | $8,998/month | The Growth plan with video marketing and PR outreach added, plus your own account manager, a real-time dashboard, a strategy call each month and custom reporting |
The full descriptions are on HVAC.Agency's pricing page. Canadian clients add GST or HST at their province's rate, or GST and QST in Quebec.
Website packages
If your website is slow, outdated or not in your name, a rebuild usually comes first.
| Package | One-time price (CAD) | Scope | Monthly after launch |
|---|---|---|---|
| Essential | $3,500 | 5–7 page custom site in 2–3 weeks | $149/month hosting and maintenance |
| Professional | $6,500 | 10–15 page conversion-focused site in 3–4 weeks | $249/month hosting, maintenance and CRO |
| Enterprise | $12,500 | As many pages and locations as you need, built in 4–6 weeks | $449/month for full management |
For a furnace company, the Professional package is often the practical middle: enough pages for replacement, emergency, financing and the main towns you serve.
How furnace companies usually choose
Match the plan to the season you want to win, not to a wish list.
- Starter suits a one- or two-truck company in one town that mainly needs to be found on the map and to stop missing calls. Pair it with no-heat call capture.
- Growth suits a company covering several towns that wants replacement campaigns, retargeting for unsold quotes, and review generation through the winter. It is the usual fit for furnace replacement campaigns plus financing offer marketing.
- Elite suits multi-branch firms that want weekly strategy, a live dashboard and custom reporting by branch.
What drives the cost
Four things decide what a furnace company spends overall:
- Number of towns. Each town you take seriously needs pages, map work and ad targeting.
- Ad budget. Paid to Google or Meta directly, separate from our fee. Cold snaps raise click prices for everyone.
- Website condition. A sound site you own can often be improved instead of rebuilt.
- Starting date. Starting in late summer spreads the setup work before peak demand. A January start means paying to learn at the most expensive time of year.
A quick affordability check
Use your own numbers in this illustrative example:
| Item | Example |
|---|---|
| Gross margin per replacement | $2,500 |
| Extra replacements per month needed to cover a $4,498 plan | about 2 |
| Extra replacements per heating season (5 months) to cover the plan | about 9 |
If your company can't plausibly gain that many installed furnaces from better marketing over a season, a smaller plan is the sensible choice. The heating-season budget guide walks through the full calculation, including ad spend.
Scaling up and down with the seasons
Because there is no lock-in, many furnace companies run a larger plan from late summer through winter and a smaller one in spring. A typical pattern is Growth from August to March, then Starter for the warmer months to keep the website, map listing and reviews moving. Agree the timing with us in spring, so the larger plan is ready before the season rather than added in a panic.
Risk reversal
- Free 7-day trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
- No lock-in: you aren't tied to a long contract.
- Ownership: ad accounts, tracking numbers and website content stay in your company's name.
Questions about contracts or past agency experiences are answered in the FAQ, and the contact page explains how to start the trial.
Frequently asked questions
Is ad spend included in the plan price?
No. Google and Meta ad spend is paid directly by your company, from accounts in your name. The plan fee covers strategy, setup, pages, management and reporting.
Can we change plans between seasons?
Yes. Many furnace companies use a larger plan from late summer through winter and a smaller one in spring and early summer. There is no lock-in.
What does the free 7-day trial include?
We audit your digital marketing, check how your website performs, analyse your SEO and benchmark you against local competitors. You don't need a credit card.
Are prices in Canadian dollars?
Yes. All prices are in Canadian dollars, with GST or HST added at your province's rate (GST and QST in Quebec).
Where are the full plan details?
HVAC.Agency, our parent brand, publishes the full plan descriptions on its pricing page.