Most questions about furnace marketing come down to three worries: will it pay, will we be stuck, and will it work this time? The answers above are short. Below, we go a little deeper on the topics that come up most often, so you can judge whether we are a fit before you spend a minute on the phone.
Frequently asked questions
How much does Furnace.Marketing cost?
Monthly plans are $2,998 (Starter), $4,498 (Growth) and $8,998 (Elite), and website builds start at $3,500 one-time. Prices are in Canadian dollars, and Canadian clients add GST/HST based on your province (GST and QST in Quebec). Ad spend is separate and paid directly to Google or Meta.
Is there a long-term contract?
No lock-in. You can start with the free 7-day trial, and if you continue, you aren't tied to a long contract. Many furnace companies scale their plan up for the heating season and down in spring.
When is the right time to start?
Late summer is ideal, because pages, tracking and map work need weeks before the first cold spell. Starting mid-winter still helps, especially for call capture, but costs more per result while campaigns learn.
We tried an agency before and it didn't work. Why would this be different?
Ask what you were measured on. If the reports showed clicks and impressions rather than installed furnaces, nobody could tell what worked. We track each installed furnace back to its first call and judge every channel on cost per installed furnace.
Who owns the website and ad accounts?
You do. Ad accounts, call-tracking numbers, website content and your Google Business Profile stay in your company's name. If you leave, they stay with you.
Can you promise more furnace jobs this winter?
No. Weather, competition, pricing and your close rate all affect results, and nobody honest can promise rankings or lead counts. We agree targets with you and report against them openly.
Do you arrange customer financing?
No. We are not a lender or broker and we don't arrange, quote or approve loans. If you already offer financing through a licensed lender, we help you promote it clearly with the lender's approved wording, without rates or approval promises.
Should we tell customers to wait for the new federal heat pump rebate?
That is your business decision, not ours. As of October 2026 the National Heat Pump Rebate Program has been announced but is not open, with launch expected in 2027. We help you publish an honest explanation and tell readers to confirm with the program when it opens.
How do you report results?
Monthly on Starter and weekly on Growth and Elite, with calls, booked visits and installed furnaces by source. During peak season we add short check-ins to adjust budgets.
Do you install or repair furnaces?
No. Furnace.Marketing is a digital marketing and business consulting service. We don't install, repair or service any equipment and never compete with clients for jobs.
Do you work with companies outside British Columbia?
Yes. We are headquartered in Vancouver and work with furnace companies in all ten provinces and three territories.
Can you market in French for Quebec customers?
Yes, we plan French pages and ads for clients serving Quebec, where French content for customers is required. We don't give legal advice on language rules; the OQLF is the authority.
Money: what you pay and what you get
Our fee covers strategy, setup, pages, management and reporting. Ad spend goes straight from your company to Google or Meta, so you can always see exactly what was spent on clicks.
To judge value, compare the plan's cost with the gross margin of the extra furnaces it needs to produce. At $2,500 margin per replacement, a Growth plan needs roughly two extra installs a month to pay for itself before ad spend. The pricing page shows each plan and package in full, and the heating-season budget guide gives the complete method.
Contracts and ownership
There is no lock-in, and everything we build for you stays in your name. That includes:
- Google Ads and Meta ad accounts
- call-tracking numbers (we help you keep or port them if you leave)
- website content and, on our website packages, the site itself
- your Google Business Profile and its reviews
If an agency ever tells you that your ad account or map listing belongs to them, treat that as a warning sign, whether it's us or anyone else.
When an agency has burned you before
Many furnace owners come to us after a bad experience. The common pattern is a contract that ran through winter with reports full of traffic graphs and no answer to "how many furnaces did this sell?"
We work differently in three ways:
- We start with your records, rebuilding last season from invoices and call logs where we can.
- We report on installed furnaces by source, not just leads.
- We fix the phone first. If cold-night calls go to voicemail, more ads only waste more money. See no-heat call capture.
Timelines: what to expect, and when
Different pieces of furnace marketing move at different speeds, and it helps to know which is which before the season starts:
- Call tracking and map hours: days. These are the quickest fixes and often reveal the biggest leaks.
- Emergency and replacement ads: calls usually start within the first week or two, but the account needs several weeks of heating-season data before it settles.
- Replacement and financing pages: two to four weeks to write, review and publish, longer if your lender needs to approve wording.
- SEO and reviews: months. Work done in spring and summer pays in winter; work started in December mostly pays next year.
That is why late summer is the ideal start, and why a mid-winter start focuses on the fast items first.
Working across provinces
Furnace markets differ sharply across Canada. Gas dominates heating on the Prairies, electricity in Quebec and Newfoundland and Labrador, and oil still matters in parts of Atlantic Canada. Regulators and programs differ too. If you work in more than one province, we plan each region separately; the areas hub explains what changes and why.
Financing and programs
We help you market the financing you already hold with a licensed lender, and we stay out of lending entirely: no rates, no approvals, no arranging loans. For rebates and government programs, we link to the official page, date the information and tell readers to confirm with the administrator. Programs close and change often; for example, the federal Greener Homes Loan has been closed to new applicants since October 2025. Read financing offer marketing for the details.
Reporting and contact
Reports arrive monthly on Starter and weekly on Growth and Elite, and our season-planning work adds short check-ins during the coldest weeks. You can reach us by call, text or email at any point; the contact page explains what to include so the first reply is useful. To learn more about who runs the service, see the about page.