Furnace.Marketing is a small, specialised service with one focus: helping furnace companies win more of the heating season. We plan the year, build the pages and campaigns, and track every installed furnace back to the call that started it. This page explains who we are, who leads the work and how we operate.
The company
Furnace.Marketing is a Canadian digital marketing and business consulting service for furnace and heating companies. It belongs to the Sedighi.ca and SAZ.ca group of companies and is headquartered in Vancouver, British Columbia. We work with clients in every province and territory.
Within the group:
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. HVAC.Agency is one of its brands, alongside Conv.ca, HVAC.Digital, BusinessConsulting.ca and Trades.Agency.
- SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian strategy, AI and revenue-acceleration consultancy. Ali Sedighi founded it and is its Founder & Managing Partner; Sedighi.ca provides its strategic leadership.
Furnace.Marketing takes the HVAC marketing work done across the group and narrows it to the problem furnace owners describe most: a short, intense season that is easy to miss.
What we are not
We are not a heating contractor. We don't install, repair, maintain or sell furnaces, and we don't send technicians anywhere. Nor are we a lender or broker: when we promote financing, it is a program your company already holds with a licensed lender, and we never publish rates or promise approvals.
We also don't give legal, regulatory or code-compliance advice. Where provincial regulators matter, such as TSSA in Ontario or Technical Safety BC, we link to them and suggest you check with them directly.
Ali Sedighi, MBA
Ali Sedighi leads Furnace.Marketing. He holds an MBA in Technology Management and has 17+ years of digital marketing experience, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency.
Since then he has:
- built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca, HVACDeal.ca, CanroHeat.ca, HeatLand.ca and BCWide.ca
- founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca
- founded SAZ.ca as Founder & Managing Partner
- worked with clients in Canada, the USA and Dubai
He lives and works in Vancouver, British Columbia. You can read more on his Sedighi.ca profile and on HVAC.Agency's about page.
How we work with furnace companies
Our approach follows the heating year rather than a standard monthly retainer routine:
- We start with last winter. Before proposing anything, we look at how many furnaces you installed, when, and from which sources, using whatever records you have.
- We plan by season. Budgets rise when cold weather arrives and fall when your install calendar is full. See season planning and job tracking.
- We fix the phone before buying traffic. Missed calls on cold nights are usually the cheapest leak to close, which is why no-heat call capture often comes first.
- We report on installed furnaces. Clicks and impressions are supporting detail. The number we discuss is cost per installed furnace.
- You own everything. Ad accounts, tracking numbers, website content and review profiles stay in your company's name.
Why furnaces, specifically
Furnace marketing has problems that general HVAC marketing tends to ignore. Demand can double in a week. The most valuable calls arrive after hours. Many sales depend on financing, which carries its own risks in advertising. And this season, homeowners are asking whether to wait for the federal heat-pump rebate announced in October 2026.
A furnace company needs a partner that plans for all of that before the first frost. The results page shows the HVAC work our method comes from, and the guides share the playbooks we use, free to read whether or not you ever hire us.
Our commitments
- We use only real, verifiable results, always naming the client and linking the live site.
- We don't promise rankings, lead counts or installs.
- We start every engagement with a free 7-day review, with no credit card and no lock-in.
- We reply to calls, texts and emails personally.
If that sounds like the partner you want, the contact page explains what to send so your first conversation is useful.
Frequently asked questions
Is Furnace.Marketing a heating company?
No. We are a marketing and consulting service for furnace companies. We don't install, repair, service or sell furnaces, and we never compete with our clients for jobs.
Who will we actually work with?
You work directly with Ali Sedighi and the strategist assigned to your account. You won't be handed to an anonymous sales team after you sign.
How is Furnace.Marketing related to HVAC.Agency?
HVAC.Agency is our parent brand for HVAC and heating companies, and both belong to Sedighi.ca, Ali Sedighi's growth, marketing and technology consulting company. Furnace.Marketing applies that work to the furnace season specifically.
Where are you based?
We are headquartered in Vancouver, British Columbia, and work with furnace companies across Canada. Consultations run by video call or in person, as well as by phone, text and email.