No-heat calls are the most urgent leads in heating. The caller is cold, often worried about kids or pipes, and will hang up and dial the next company within a few rings. This service makes sure your company is visible at that moment and that the call lands somewhere useful.
What this service is
No-heat call capture is three pieces of work joined together: being found, being reachable, and seeing what happened.
- Found: emergency ad campaigns scheduled by hour and day, aimed at searches such as "furnace not working", "no heat emergency" and "furnace repair tonight" in the towns you serve.
- Reachable: a one-screen emergency page with your number at the top, your real service hours, the towns you cover and what a visit costs to book, if you publish that.
- Seen: call tracking on every source, with weekly reports of answered and missed calls by hour.
None of it involves touching a furnace. We are a marketing service; your technicians do the work.
Who it's for
It fits furnace companies that already run some after-hours service, or are ready to, and that lose calls on cold nights. Typical signs:
- voicemail fills up on the first frosty weekend
- the owner's cell is the after-hours line
- nobody can say how many emergency calls came in last January
- replacement jobs come mainly from referrals, not from emergency calls on older units
If you don't offer emergency service at all, this isn't the place to start. The replacement campaigns may suit you better.
What's included
- Missed-call baseline. Before spending on ads, we install tracking numbers and measure two weeks of real call handling where timing allows.
- Hour-by-hour campaign. Ads that run only when your team can answer, with bids raised for evenings and weekends when competitors go dark.
- Emergency landing page. Fast, phone-first and honest about hours, fees and coverage area.
- Map listing hours. Your Google Business Profile hours set to match what you actually offer, including holiday hours.
- Cold-snap triggers. Agreed rules for raising budgets when a deep freeze is forecast, and lowering them when your schedule is full.
- Repair-to-replace follow-up. A list each week of emergency repairs on older furnaces, so your team can offer a written replacement option.
What the emergency page says
The emergency page is short on purpose. A cold homeowner reads the first screen and decides. Ours usually include:
- your phone number, large, at the very top
- the hours you answer, written out ("evenings until 10 p.m., weekends 8 a.m. to 8 p.m.")
- the towns you cover
- a few simple checks a homeowner can make while waiting, written and approved by your own technicians, not by us
- the call-out fee, if you publish it
- a note on what happens if the furnace is old and replacement makes more sense
Timeline
- Week 1: tracking numbers live; current call handling measured.
- Weeks 2–3: emergency page built; campaign written and approved; map hours corrected.
- Week 4 onward: campaign live, adjusted every week from call data.
Started in September, this has time to settle before the first hard cold. Started in January, it still helps, but the first weeks are spent learning during peak demand.
How results are measured
We report on answered emergency calls, booked visits and replacements that started as an emergency call. Clicks and impressions appear in the report only as supporting detail.
A useful number to watch is answer rate by hour. If you answer 95% of calls before 6 p.m. and 60% after 9 p.m., the evening hours are where the money leaks. Our season planning service adds the job log that connects each call to its final invoice.
Mistakes to avoid
- Advertising "24/7" without the staff. It costs money and reviews when the phone rings out.
- Sending emergency clicks to the home page. A cold caller won't hunt through a menu for a number.
- Hiding the call-out fee. People accept a fair fee far more readily than a surprise.
- Leaving holiday hours blank. The coldest nights often fall over the holidays.
- Counting repairs as the win. The bigger value is the replacement conversation that follows a repair on a tired unit.
For the full cold-weather routine, read the cold-snap playbook. When you're ready, the contact page explains what to send us.
Frequently asked questions
Do we need 24-hour service for this to work?
No, but you need to be honest about your hours. We schedule emergency ads only for the hours someone can answer, and the page states those hours plainly. Many companies start with evenings and weekends and extend later.
Will you answer our phones?
No. We don't run an answering service. We set up the tracking, routing reports and ad schedule; answering is done by your team or an answering service you choose.
How do you know which calls we missed?
Call tracking numbers record every call, its time and whether it was answered. Each week you see missed calls by hour and source, so you can staff the gaps that cost the most.
Are emergency clicks expensive?
They can be during a cold snap, because competitors bid up at the same time. That is why we tie bids to your answer rate and close rate, and pull back the moment calls stop being answered.