Furnace marketing in Quebec

The Quebec furnace market

According to Statistics Canada, 70% of Quebec households used electricity for their primary heating in 2023, with natural gas at 5% and wood at 4%.

That shapes the furnace work available:

• Electric furnace replacement in ducted homes, often paired with a central heat pump.
• Systems that combine a furnace with a heat pump, where the furnace handles the coldest days.
• A smaller gas-furnace segment, concentrated where gas service exists.
• Former oil and propane homes that have switched or are deciding what to switch to.

The main markets are Montréal, Québec City, Laval, Gatineau, Longueuil, Sherbrooke, Lévis and Saguenay. Each of these cities deserves its own pages and campaigns, written for the way people there search, in French first.

Climate and seasonality

Winters across Quebec are cold and snowy, and the heating season stretches longest away from the St. Lawrence lowlands. Marketing implications:

• Fall preparation matters, with replacement and tune-up campaigns live before the first serious cold.
• Regional timing differs. Saguenay and other northern regions face a longer, harsher season than Montréal.
• Cold snaps still bring emergency spikes, even in electric-heated homes, when a furnace or heat pump struggles.

Programs to know

As of October 2026:

• Hydro-Québec's LogisVert program offers grants for ENERGY STAR heat pumps, with higher amounts for cold-climate units up to $6,700, plus geothermal and other measures. Hydro-Québec notes that the new federal heat pump rebate is coming in 2027 and says LogisVert requests are being processed normally.
• Chauffez vert, the provincial aid for replacing oil or propane heating, closed to applications after 31 March 2026.
• Rénoclimat, for insulation and other efficiency work, changed on 1 October 2026, making the pre-retrofit evaluation optional.

For a furnace company that also installs heat pumps, LogisVert is the program homeowners will ask about. Explain it accurately with a link and a date, and keep it separate from any financing you offer through a licensed lender.

Language rules

Quebec's Charter of the French Language, as Bill 96 amended it, expects French to dominate clearly in commercial ads and public signs, and it expects any website or social account aimed at Quebec customers to offer French. Since 1 June 2025, non-French trademarks visible outside premises must be accompanied by French terms. The OQLF is the authority. We plan campaigns with French as the primary language and don't give legal advice on compliance.

Regulators to know

• The Régie du bâtiment du Québec (RBQ) licenses contractors and oversees building safety, including gas and pressure equipment.
• The Commission de la construction du Québec (CCQ) handles competency certification for construction trades.
• The CNESST covers workplace health and safety.
• The Office de la protection du consommateur handles consumer protection.

What a Quebec furnace page should cover

A Quebec homeowner reading about furnaces is often asking a different question from one in Ontario. They want to know whether an electric furnace still makes sense, how it works with a heat pump, what happens on the coldest nights and which grants apply to which part of the system. A strong French-language page answers those in that order and links each grant to its official page with a date.

How we'd market a Quebec furnace company

1. French first. Pages, ads and map listings written in French, with English as a secondary option where your customers want it.
2. Electric and hybrid focus. Replacement pages built around electric furnaces and furnace-plus-heat-pump systems, through heating-season SEO.
3. Accurate program content. LogisVert explained with a link and a date; closed programs removed.
4. Regional campaigns, with Montréal, Québec City and Gatineau planned separately, through furnace replacement campaigns.

See the pricing page for plan levels.